In a challenge done for Electronic Arts (EA) we were given the following challenge to solve in 24 hours: How might we ensure the EA App is adopted by current users? In a group of UX Designers and Web Developers we came up with EA SharePlay, a feature that would record highlights and share to your customized profile that your friends would react to! After judges deemed our projects the winner of the competition.
UI & UX Designer
Figma, FigJam, InVision
Electronic Arts recently replaced its legacy gaming platform, Origin, with a new platform, the EA App. We were then given the following question "How might we ensure the EA App is adopted by current users?" In a team of 6 people, three UX Designer and three Web Developers we were given 24 hours to come up with a solution to address the question. Together we came up with EA SharePlay, a way for gamers to share their best highlights with friends, creating a social aspect that was missing from the orginal app. I was responsible for research, ideation, sketching, wireframing, and creating a final prototype to hand off to the web developers alongside the other UX Designers.
TABLE OF CONTENTS:
How might we ensure early adopters feel the EA app is personal and feel a sense of community in the EA app?